It’s no secret that The Hamptons is an expensive spot, as it’s often portrayed in pop culture as a summer getaway for glamorous New Yorkers looking for a city break.
Located at the far end of the Hamptons is Montauk, NY, an old fishing town that was once filled with ramshackle dive bars and local family haunts. But in recent years, establishments have sprung up that have made Montauk another haughty Hamptons hotspot.
A viral instagram video goes around that shows an order of chicken fingers and fries at a truly jaw-dropping price: $90 per order.
The offers in question appear on the restaurant menu inside the Montauk Beach Housealthough they are not on the restaurant’s online menu.
The video was posted by the popular account @OverheardNewYork Monday and has since garnered over 1.3 million views, receiving over 27.5 likes and, naturally, a slew of comments from viewers.
“$90 or a small investment in a free-range chicken farm,” the caption joked.
The menu says the order comes with 16 chicken tenderloins and fries, which would equate to about $5.63 per tenderloin if the fries weren’t counted.
Montauk Beach House did not return Entrepreneur request for comment on the price or popularity of chicken fillets.
Compared to other local hotspots like Duryea’s Lobster Deck and Bounce Beach Montauk, the price is staggering – Duryea’s Chicken Fingers to go for $19 per order, while Bounce is slightly cheaper at $18.
It should be noted, however, that Duryea sells a Lobster Cobb Salad for $97.
Admittedly, 16 chicken tenders is a big serving (some would say family size). Most chicken finger orders in restaurants usually have between 4 and 5 offers.
Even if the portion sizes of chicken fingers were tripled, tripling the price of orders at Duryea’s and Bounce would still result in a total price per order about 33% lower than the infamous $90 order.
“I would kill and cook a seagull on the beach before spending $90 on Tyson chicken tenderloins,” one commenter joked.
“The saddest thing is that people will pay for this madness,” said another.
Others blamed inflation among other food industry problems, though not all agreed.
“It’s not inflation,” one Instagrammer bluntly stated. “It’s having to earn enough income in 1/4 of the year to pay 12 months’ rent.”
Many restaurants have been feel the heat when it comes to chicken dishes, as the chicken supply chain has been hit hard by the pandemic.
Since chicken fillets require a significant amount packaging and processing, they are the hardest to track in the face of labor shortages and other pandemic-related issues spanning the chicken supply chain.
The result was a spike in poultry prices at grocery stores and restaurants.
But for nearly $100, the chicken fingers must be pretty good.