Food delivery company Deliveroo has teamed up with Masterchef Australia and Mediabrands Content Studio to bring an Australian first to customers wanting to experience a MasterChef dish at home.
The integrated campaign will see Deliveroo deliver 21,504 “Bacon Me Go Nuts” mini choc-tops inspired by last night’s episode of Masterchef Australia, as part of Deliveroo’s continued sponsorship of the beloved cooking show, which is now in its third year.
The partnership and shock-top production was handled by Mediabrands Content Studio, along with packaging and distribution to Deliveroo’s 128 partner restaurants nationwide.
Olivia Warren, Managing Director of Mediabrands Content Studio, said, “Every year customers want bigger and better integrations when sponsoring TV properties. The request to do something no other brand has done and create an amazing customer experience for MasterChef’s third year of sponsorship by Deliveroo was exactly the kind of problem we love to solve.
“It’s always amazing when customers aren’t afraid of bold ideas and concepts and Deliveroo loved our idea from the start. It took months in the planning and it’s extremely exciting to see this partnership really come to life and connect with the viewer like never before,” Warren concluded.
Laura Wilson, Head of Marketing at Deliveroo, said: “MasterChef’s Choc-Top ‘Bacon Me Go Nuts’ creation adds a delicious twist to this much-loved treat. We are therefore very happy to partner with them and allow our customers to enjoy this exclusive experience, Deliveroo directly on their sofa.
Tamar Hovagimian, Director of Partnerships at Paramount ANZ, said: “Deliveroo continues to be the premium food delivery service of choice for MasterChef Australia. We’re thrilled that viewers can, for the very first time, experience a dish inspired by what they saw on the show immediately after the winner was announced! And all this without having to leave the comfort of their living room. It’s the magic of television brought to life and Deliveroo and MBCS have made it possible.
The ‘Bacon Me Go Nuts’ Choc-Top will be available on the Deliveroo platform when users search for ‘MasterChef’ and spend over $20 at participating restaurants beginning Thursday, June 9, while supplies last.
To get your hands on the limited-edition “Bacon Me Go Nuts” Choc-Tops, simply search “MasterChef” across Deliveroo platforms and spend over $20 at participating restaurants from Thursday, June 9 until while stocks last.